Henry Coutinho-MasoninThe Future NormalCould adding six words to job ads transform gender diversity in the workplace?It’s the day after International Women’s Day. Yesterday’s Insta stories have disappeared into the social ether, the performative virtue…7 min read·Mar 9, 2021--1--1
Henry Coutinho-MasoninThe Future NormalCan B Corps redeem (big) business and save the world?A corporate executive’s responsibility is “to make as much money as possible”.6 min read·Mar 2, 2021----
Henry Coutinho-MasoninThe Future NormalWhat if…your 1-hour trips were cut to just 15 minutes?Van Moof, the 15-minute city, and why micromobility will be the digital transformation of our physical world.6 min read·Feb 23, 2021----
Henry Coutinho-MasoninThe Future NormalMillions of Chinese are embracing AI companions. You will do soon, too.Whether or not you view Theodore Twombly’s relationship with Samantha as one of the great cinematic romances depends on your personal…7 min read·Feb 16, 2021----
Henry Coutinho-MasoninThe Future NormalWhat if…we could move from cancel culture to an accountability culture?The Black In Fashion Council wants to put an end to woke-washing. Other industries should take note.7 min read·Feb 9, 2021----
Henry Coutinho-MasoninThe Future NormalWhat if…you could embrace throwaway culture?The war on plastic will not be won by recycling. That is the fairly shocking opinion of Cyrill Gutsch, founder of Parley for the Oceans…6 min read·Feb 2, 2021--1--1
Henry Coutinho-MasoninThe Future NormalIs Skydiamonds’ bling without the sting the holy grail of consumerism?Can we have our sugar-free, gluten-free, climate-neutral cake and eat it? That’s the big question at the heart of this week’s edition…5 min read·Dec 15, 2020----
Henry Coutinho-MasoninThe Future NormalCould Exit to Community redefine our idea of startup ‘success’?Stock imagery doesn’t have a good reputation. Rather it’s usually only memorable for its awfulness. Exhibit A: the infamous distracted…7 min read·Dec 8, 2020----
Henry Coutinho-MasoninThe Future NormalForget gold. Solein’s modern day alchemy turns CO2 into protein.One of the more eye-catching arguments in Yuval Noah Harari’s blockbuster Sapiens: A Brief History of Humankind was that hunter-gatherers…6 min read·Dec 1, 2020--1--1
Henry Coutinho-MasoninThe Future NormalWhat if blue-collar work goes remote, too?What if it wasn’t just creative professionals and managers who could work remotely, but tattoo artists, baristas and truck drivers?5 min read·Nov 24, 2020----