It’s the day after International Women’s Day. Yesterday’s Insta stories have disappeared into the social ether, the performative virtue signalling done (well, at least until the next cause in the calendar).

What happens on the other 364 days of the year? How might we move towards sustained workplace equality and inclusion? This week’s newsletter explores the fascinating potential — for both women and men — of job sharing as a mechanism to radically transform the practice and culture at work. We suspect some of you will be instinctively resistant. Others will ask what’s taking so long.

But whatever your reaction…


A corporate executive’s responsibility is “to make as much money as possible”.

Milton Friedman’s words, published in the New York Times on September 13, 1970, were certainly taken to heart by corporate executives. CEO pay has grown over 1,000% in the last 40 years. Shareholder capitalism has dominated the world of business.

But by the 50th anniversary of the Friedman Doctrine, even its biggest winners were asking whether it was as universal and effective as it claimed. There were always heretics, such as Yvon Chouinard, Howard Schultz, and John Mackey, at Patagonia, Starbucks and Whole Foods respectively. But recently such…


The 30-second video contains no words. Images of industrial chimney stacks and traffic jams are reflected on the surface of a sportscar, accompanied by the sound of horns and car crashes. The car’s body slowly melts, the liquid slipping away to reveal a bicycle. The ad closes with the message: “Time to ride the future.” However the ad, created by Dutch e-bike manufacturer Van Moof, was deemed too racy for French television. …


Whether or not you view Theodore Twombly’s relationship with Samantha as one of the great cinematic romances depends on your personal taste. Their relationship is certainly unconventional, given that Samantha doesn’t exist in human form, being Theodore’s artificially intelligent virtual assistant in the movie Her. AI might be the defining technology of our time, but the idea of forming meaningful relationships with imaginary or artificial beings has been compelling writers for centuries, from the figure of Pygmalion in Greek mythology, to the puppet Pinocchio, right up to Blade Runner in the 1980s. …


The Black In Fashion Council wants to put an end to woke-washing. Other industries should take note.

Bella Hadid and Cara Delevigne are familiar faces on catwalks. The rapper Megan Thee Stallion, singer Lizzo, plus size male model Steven G, 34 year old breast cancer survivor Cayatanita Leiva less so. However they all featured in the second edition of Rihanna’s Savage X Fenty lingerie show, which was streamed after Superbowl-levels of hype on Amazon Prime video in late 2020. The Bajan singer’s extravaganza was nominated for an Emmy award for outstanding choreography, but its most striking feature is its radical inclusivity. Rihanna’s first show, held during New York Fashion Week, even saw one of the pregnant models…


The war on plastic will not be won by recycling. That is the fairly shocking opinion of Cyrill Gutsch, founder of Parley for the Oceans and one of the world’s most prominent anti-plastic campaigners. Gutsch views recycling as “just a bandage and a translation from an old technology to a new one. It is nothing else than a step in between”. He explains, “I believe that the future is about materials that are non-toxic. I think biofabrication … will replace pretty much everything in the next 10 years.”

Bio-based innovation is still shrouded in mystery. Indeed, there’s a certain irony…


🎁 Struggling for Christmas gift ideas? I asked 10 of the smartest and most future-focused people I know for help. Check out their sustainable, healthy, high-impact Christmas gift ideas here >>>

Bella Hadid was, in her own words (well, posted to Instagram Stories), “freaking the f out” out at the thought of NUGGS’ new spicy vegan chicken nuggets. She added “Guys, this isn’t an ad or anything. I found NUGGS on Instagram and I’m f******* addicted”. The brand, founded by 19-year old Australian Ben Pasternak, calls itself the Tesla of Chicken and playfully proclaims that its soy protein-derived nuggets will…


Stock imagery doesn’t have a good reputation. Rather it’s usually only memorable for its awfulness. Exhibit A: the infamous distracted boyfriend meme. But the image below is from Stocksy, a premium stock photo site that attracts high calibre photographers and rejects many of the photos submitted by its members. The platform’s secret weapon? Its rates are nearly double those of traditional agencies, thanks to its unique cooperative status. The platform is owned — and managed — by its artists.


One of the more eye-catching arguments in Yuval Noah Harari’s blockbuster Sapiens: A Brief History of Humankind was that hunter-gatherers had a better quality of life before the Agricultural Revolution, with lower rates of disease, greater diversity in their diet and less inequality. Whether or not you agree with Harari, the very fact that I’m able to write these words, and you’re able to read them is because we’re not working the land! Our entire modern societies have been built on ever-greater agricultural efficiency. Despite exponential increases in the global population, we rely on an ever-smaller proportion of people to…


Stijn Fransen had every reason to be nervous. She was speaking with Wes, a renowned Dutch tattoo artist, about her upcoming ink session. They had agreed on the design, but that wasn’t what was making Stijn apprehensive. Her nerves were down to the fact that Wes wouldn’t physically be holding the tattoo needle. He would be in his studio, and a robotic arm hovering above Stijn’s arm would mimic his movements. ‘The Impossible Tattoo’ was a creative marketing stunt from T-Mobile Netherlands to promote the launch of its 5G network.

Henry Coutinho-Mason

Author The Future Normal / ex-MD @ TrendWatching / cofounder 3Space & Redo

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store